Ways Watch

Arriving Fall 2026. Save 30% when preordering.

Sometimes ridiculous ideas lead to ridiculous outcomes, and sometimes they lead to surprisingly elegant watches like the Ways.

It began when the Omen was laid on its flat side, looking like a perfect little sideways desk clock. Naturally, the thought occurred: What if the clock isn't sideways even when the watch is? What if the clock could rotate to be the ideal viewing angle for any use case, whether it's being a desk clock, driving watch, sewing watch, tinkering watch, or even watching watch?

Like the bezel of a nice diving watch, the circular front half has a satisfying click at each minute angle (aka, 6°) through its rotation. It can spin 30° counterclockwise and 90° clockwise.